Our website traffic has increased 10,000% over the previous 12 months. How many companies can say that?”

>> Ralph Lauretta,
Owner: Sal Lauretta For Men

Leads from our website have increased over 900% in the last year. The DSM Group is all about results.”

>> Josh Braen,
General Manager: Braen Supply

A full-service marketing, advertising and public relations agency based in Bergen County, NJ

We didn’t get to be one of the top award-winning agencies in NJ by being average. We grew our agency the right way, at the right pace over the last 8 years. The DSM Group is all about being exceptional. Our agency is filled with high-character individuals that share our values: Be a good person, work hard, work smart & work together. We think these things matter. If you do too, maybe we’d be a good fit for each other.


We’re a lean marketing agency in northern NJ that helps our clients build amazing brands, attract website visitors, convert leads, close customers and delight their local communities.

Buyers are taking control of, well, the buying process. They’re getting better and better at tuning out impersonal old-school advertising that interrupts their busy lives.

Let’s turn your website into a visitor magnet. Our Bergen County-based agency will create content, optimize it for search engines and make your brand shine on social media. What are you waiting for?

Marketing Services

Brand Development

Create a brand that puts you miles ahead of your competitors. We know they’ll love that.

Website Design

You only get one chance to make a first impression. We’ll make sure it’s a good one.

Content Marketing

Customers like information that’s helpful. We like writing that information.


Businesses live and breathe search engines rankings. We’ll make sure you flourish.

Social Media

If you’re not social, you’re not successful. A social media presence is a game changer.


We convert your contacts into customers by sending emails people actually want to read.


Our NJ-based agency’s mentality has always been that advertising is not just about “what” our clients advertise, but “how” they advertise.

Traditional advertising doesn’t just need great creative, it needs an on-brand message that resonates with the audience. As a full-service agency in northern NJ, we want to make sure your brand’s voice and your creative stay under one roof so that you always end up with a consistent message.

There are a number of reasons why an ad agency is the best move for your company, so pick the agency your business can go to that has everything you need in one office.

Advertising Services

Media Buying

Poor ad placement is like throwing money out the window. Stop wasting, spend wisely.


The people who say print advertising is dead just aren’t doing it right.


Lucky for you, we specialize in radio advertising. We’ll get your company heard.


Start with a great idea and make bold choices. Your customers are watching.

Direct Mail

Direct mail is one of the biggest benefactors of the full-service approach.

Outdoor Advertising

People spend most of their time outside the home, shouldn’t your advertising?

Public Relations in NJ

Public Relations

Public relations is not just an option these days, it’s a necessity. Public relations is the perfect way to build brand awareness.

At The DSM Group, located in Bergen County, we know that the market is loud right now. We also know that without a solid foundation of strategic media relations, no company can find its way into the spotlight.

We expertly craft public relations campaigns and editorial strategies that will raise both media and consumer awareness the right way.

Public Relations Services

Editorial Strategy

Your message matters. We’ll make sure yours is distinct.

Press Releases

One great press release is worth a thousand ads. Let us handle yours.

Public Relations Strategy

Credibility is key. We’ll design a plan to fit your needs.

Reputation Management

Bridge the gap between how you perceive yourself and how others perceive you.

Crisis Communication

The true test of effective PR comes when it hits the fan.

Message Development

If done right, messages can be a seriously influential tool.

We get awards.
Our clients get growth.

Many marketing and advertising agencies say they do great work…few can back it up. See our award-winning work and learn how we helped address our clients’ biggest concerns.

View Our Work

Recent Blog Posts

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It’s that time of the year again. Pumpkin lovers can once more rejoice over the return of their favorite season by hosting a celebratory pumpkin-carving session and sharing some hot…

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Backpacks for Life Raises More Than $28k for Veterans

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Our veterans have already done so much for our country – now it’s time for us to serve them. Hosted by The DSM Group, Sal Lauretta for Men, Lunar Sports…


Should a Company Name Their Blog?

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It goes without question that blogging is one of the most important inbound marketing tactics a company can use to attract attention to their site. Blogging is like the gold…

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