Advertising

The DSM Group is a full-service advertising agency located in northern New Jersey. We’re an agency that specializes in TV advertising, radio advertising, print advertising and direct mail advertising. Even though we’re located in Bergen County, we also provide media buying services for companies throughout NJ, NY & NYC.

As a result of our prime Bergen County location, we’re in the perfect position to provide advertising services in the following areas: Passaic County, Essex County and Hudson County in NJ, as well as Rockland County, Orange County and Westchester in NY. We’re also one of the few NJ-based PR agencies that can get the job done nationally… whether it’s a story built around NYC or a national campaign.

We’re an advertising agency that combines passion and insights and translates them into creative ideas built around strategic media buying. Our creative advertising campaigns have the power to influence and persuade people. A brand with a purpose can change the way people feel or act, and we have the ability to give that purpose to your brand through our advertising campaigns.

Television Advertising

Despite the Internet’s increasing popularity over the past few years, television still remains as one of the most prevailing mediums in American households. We have extensive experience in the television industry and get your business in front of your consumers’ eyes.

TV advertising has the ability to reach a large amount of people  in a short period of time. By effectively communicating your message and strategically incorporating the power of both local and cable stations, we will help you reach your target audience across the entire New Jersey market.

Radio Advertising

A proven form of effective advertising, radio advertising puts your message in front of thousands of New Jersey residents. We strategically place your message during peak listening hours, so ROI increases dramatically.

We work closely with our clients from inception to completion to ensure that each and every message is on-brand and stands out from the pack.

A great message, an impactful radio spot and a well-defined strategy is all you need to drive sales with radio advertising. Let us get you the spot and create the message so that you don’t have to.

Direct Mail

Direct mail has its own special advantage over other types of communication.  By producing tangible items that have to pass through your potential customer’s hands, we deliver on-brand messages that are tailored to each client’s business goals.

By carefully targeting prospects with offers or promotional material, we know what it takes to make customers read your direct mail, rather than tossing it away.

We put our award-winning creative and copywriting to work to create mail pieces that will get your company’s name in the hands of customers in the NJ area who want to hear about your latest products and services.

Print Advertising

Print advertising is still alive, and continues to be a viable part of many well-developed marketing campaigns. With so many added benefits, it can be one of the most powerful mediums for getting your message across.

By handpicking magazines and newspapers for niche audiences and creating engaging ads for your brand, we will provide tons of exposure in the New Jersey market that will leave a lasting mark in the minds of consumers.

At The DSM Group, located right at home in Bergen County, NJ, we know that trustworthyprint advertising generates commercial results and we work creatively and passionately to design ads that promote your business.

Collateral

At our advertising agency, we know that your business’s success depends on how well you communicate all that you have to offer. This will consequently depend on how well you create collateral items.

Let us strategically use these sales aids to enhance your brand, to make your sales efforts more effective and to build customer trust.

From brochures, newsletters and fact sheets to promotional material, press releases and information about employees we will prepare this information to keep your business competitive with others in Bergen County and throughout the Tri-State Area.

Local Outreach

It’s important to make sure your content is being distributed to its full potential, and the local press is a surefire way to share news about your company with the community.

Rely on our agency to use our connections with the local NJ media in order to promote your company to its fullest potential.

Whether it’s an event, a new product or simply news about your organization, we’ll match your company’s goals with the best possible local media coverage, and make sure that your company is well-represented.

Trade Show Booths

At The DSM group, we can design an effective trade show booth that will represent the the essence of your brand in a creative way.

From promotional table skirts to all other types of branded collateral, our award-winning creative team creates trade show booths for our clients that ensure results.

Our northern New Jersey advertising firm will showcase your brand in its best light.

Digital Displays

More than 40 million people connect to the Internet each month. We leverage this knowledge by using digital displays, or web banners, that are located on popular sites to deliver content to this vast number of people throughout your target market (whether it’s northern NJ, NYC or nationally).

Our award-winning creative team will take a deep dive into your brand and ideal customers and emerge with a digital display that will get you clicks.

Promotional Materials

Promotional materials are important components of your overall brand and are some of the best ways to deliver your brand’s vision to customers.

Our advertising agency in Bergen County knows and values the importance of promotional materials. We will provide valuable promotional content that resonates with your buyer personas and significantly increase your brand’s exposure.

Outdoor Advertising

Outdoor advertising is one of the only remaining public and shared experiences for customers. If done well and placed right, it can be a powerful tool.

At our Bergen County outdoor advertising agency, we help boost brands by inspiring and motivating people through powerful out-of-home campaigns. There’s nothing we can’t do.

From billboards and digital screens to bus shelters and shopping malls, our vast portfolio and relationship network gives your brand the ability to reach your target market where they spend the most time.

Billboard Advertising

A prominent type of outdoor advertising, billboard advertising is an effective way to get your brand in front of potential customers.

Our award-winning advertising agency creates outstanding billboards for our clients, while our media buying team ensures they receive the best deals on placement.

We’ll help you reach your target market with these ads and make them a prime opportunity for your business to be heard…er…seen.

Media Planning

Strategic media planning and buying are two vital processes for a successful advertising campaign, and it’s one of the things our agency was built on.

Our team works together to determine the best combination of media to achieve your company’s marketing campaign objectives and promote your business throughout NJ.

We don’t believe in the “throwing-darts-at-the-wall” strategy. With in-depth research and planning, we can get placement exactly where you need it.

Media Buying

Hand in hand with media planning, our media buying team negotiates in order to receive the best possible value of price and placement for an advertisement.

We leverage our relationships with New Jersey’s key media owners to ensure our clients are aware of new opportunities and are receiving the most efficient deals to maximize their return on investment.

Always going above and beyond, our team is always looking for new ways to gain added value for our clients.

Multi-Platform Campaigns

Companies that are still using single platform campaigns might as well run their campaign with the Flintstone’s “foot-mobile.”

At our NJ advertising agency, we know that this era has passed and the era of using fully integrated campaigns across many channels is the new way of life.

By integrating social media and digital marketing, we will dramatically increase the reach of your campaigns as well as engagement of your potential customers.

Package Design

A well-designed package can make a world of difference for a business. An original creative package can make your product or service stand out while a boring package will make it blend in with the crowd.

At The DSM Group, located right here in Bergen County, NJ, our creative design team creates packages for our clients that stand out from the crowd and diversify from competition.

Logo Design

As the “face” of your company, a unique logo is an essential part of any company’sadvertising strategy.

At our Bergen County advertising agency, we understand that these manifestations are representations of your company to the target market. Our creative team designs logos for our clients that contribute to their success.

We’ll make sure your logo is something to remember.

Brand Identity

If you want to be perceived a superhero, dolphin trainer or the best oral surgeon in Bergen County, we can do that for you.

Your business’s brand identity is the reputation through conveyance of values, passions, and strengths.

At The DSM Group, our NJ ad agency, we will carefully craft this identity for you.  However you want your company to be perceived by customers is how we will define your brand.