The DSM Group is a full service agency that offers its clients everything under one roof.
- Web READ MORE >>
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Whatever your web-based needs, The DSM Group can help. From site development and social media strategy to e-correspondence and banner/sponsored link advertising, we have the online solutions you need. We can develop a unique web presence from scratch or refresh your existing site. Our graphic designers, copywriters and IT team work together to create beautiful, functional and searchable sites and advertising. We work closely with our clients to deliver a sound product that fits their informational and technological needs, on time and within budget. We also offer full-service, cutting edge, SPAM filtering and SEO packages.
- Advertising READ MORE >>
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The DSM Group specializes in reaching target demographics and getting your message seen and heard in print, on air and online. Our team brings a wealth of experience in media planning and buying on a national, regional and local level to our clients. We research and determine the appropriate media outlets and most effective media schedules to market your message and capture a defined target audience. Copywriting, art direction, print production and video production are all part of the advertising packages offered by The DSM Group.
- Branding READ MORE >>
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In today’s fast-paced world, companies have little time to make a lasting impression on potential customers. The quintessential first impression is the key to success or failure when it comes to savvy consumers. The DSM Group specializes in making companies stand out in a crowded marketplace by creating a brand that resonates with your audience and mirrors your marketing goals. We work collaboratively with our clients to define their strengths and weave those positives throughout each campaign, website or logo we design. The DSM Group also can recommend and supply customized logo merchandise and advertising specialties that support your brand.
- Public Relations READ MORE >>
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A strong public relations campaign is always the perfect complement and support to an effective advertising campaign. Our communications team has established relationships with many of the top editorial contacts in New Jersey and beyond, and works with our clients to strategize the public relations angles that get press placement. “Merited Media” can provide incredible value when positioned correctly to potential consumers. The DSM Group alleviates any stress on your behalf by managing deadlines, creating media kits, writing press releases and cultivating relationships with editorial contacts so you can focus on running your business. The DSM Group was recently ranked among the top 50 PR Agencies in New Jersey by NJBiz.
- Marketing READ MORE >>
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As the old saying goes, you can’t get where you’re going if you don’t know how to get there. Our marketing professionals help our clients form an overall marketing plan that includes the relevant methods to keep their existing customers and gain new ones. Sometimes a business needs to develop clear communication that puts forth the right message via advertising campaigns and feature press releases. Another might want to market a product or service via social media platforms. Or a company might be doing a product launch that requires an integrated effort combining logo design, advertising, digital and print press releases and trade show giveaways. Whatever your marketing goals, The DSM Group will create the road map you need to meet them.
- Promotions READ MORE >>
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Thanks to the partnerships we have forged with some of the best vendors in the country we can offer our clients a full line of promotional products. We can have your logo imprinted, screen-printed, debossed or embossed on just about any object under the sun.
- Printing READ MORE >>
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The DSM Group has worked hard to establish relationships with some of the finest printers in the country. Through these relationships we can offer our clients the most competitive rates with the best vendors. From conception to pre-press to the finished product, our attention to detail produces quality results. Our team can create and produce a targeted one-time or multi-distributed direct mail campaign complete with a well-defined database; a beautiful collateral piece designed to catch a potential customer’s eye; or have our team manage and tabulate results of any campaign our clients undertake.
- Copywriting READ MORE >>
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The DSM Group is adept at providing clients full-service copywriting services for any project. We can provide TV/radio scripts, print advertising copy, speechwriting, press releases/media advisories, website copy, sales and marketing brochures and other collateral material, and newsletters. Our copywriters come from different disciplines in writing, each with a diverse skill set. They understand what a client wants to say and communicate that message in a powerful, concise manner.
- Photography READ MORE >>
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The DSM Group works with some of the finest photographers in the tri-state area. We have specialists in just about every discipline of photography to provide you with superior images and a top-notch portfolio. From an efficient shot schedule to art direction, styling and lighting to the finished product, our work speaks for itself. All photography packages include retouching and color correction to create spectacular imagery that sells your product and image.
- Graphic Design READ MORE >>
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What good would a great media buy be without dynamic visuals to capture a consumer’s imagination? Our creative team brings a fresh viewpoint to our clients' print ads, web and logo design and collateral materials. Our designers can help your company establish its graphic presence, create a new one or give your company an updated look that will keep it fresh.
- TV & Radio Production READ MORE >>
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Our portfolio of TV and radio commercials is something we are very proud of at The DSM Group. Our art directors and copywriters work with talented voice-over artists, audio engineers, and audio and video producers who work in a range of formats to create spots that are on target and well produced; and we work with recording studios and a video editing suite equipped with all the latest digital gear. What’s more, we bring together our media buying expertise with our audio production and video production capabilities. After all, if you do not marry a great commercial with a rich media buy you simply won’t succeed.
