Darren Magarro
President and CEO

Darren began his decade-long odyssey as a media buyer/strategist at New York City agencies MediaEdge:CIA and Zenith Optimedia, where clients included Toyota Motor Sales, Verizon Wireless, Mattel Toys, Campbell’s Soup, Boston Beer, Puma and Jim Beam. Somewhere jammed in the middle of all that madness, Darren also did a stint as a media sales planner at FX. The experience that was gained by working for and with some of the sharpest and most creative people in the world allowed for a tremendous amount of growth.

Darren had always dreamed of being his own boss and he felt the time was right to make his move in February 2007. The New Jersey Lottery says it best: “All you need is a dollar and a dream” which is literally all he had when he began The DSM Group. From day one, Darren saw the need to work collaboratively with clients to help them “Make Their Media Matter." In addition, he embraced a novel idea that he saw lacking in many business relationships – a truly personal bond between client and agency. Groundbreaking, eh? And so, The DSM Group was born!

Darren graduated with honors from Lehigh University with a B.A. in History. When he’s not wrestling alligators or perfecting the art of competitive eating, he can be found practicing with his bobsled team at a track near you.

Ryerson Kipp
VP, Creative Director

Ryerson has been working in art and graphic design for over a decade, starting his career at the age of 16 at a respected publication design firm in the northeast. He quickly realized an interest in design and worked on numerous books for clients such as David R. Godine, Shambhala Publications, and McGraw Hill.

A steadily increasing passion for design took Ryerson to Syracuse University where he earned a B.F.A. in the school's consistently top-ranked Communications Design program. Upon graduating he began his career as a designer at an advertising company in northern New Jersey where he worked on projects for numerous clients in the furniture industry such as Thomasville, Kincaid, Stanley, Basset, La-Z-Boy and more.

Recently Ryerson also has been lucky enough to brand and creative direct the luxury lifestyle magazine, Suburban Classic, a young magazine that has achieved a great deal of critical acclaim for its art direction and design. At Suburban Classic, Ryerson has worked with established photographers such as Christopher Kolk, Steve Turner and Mac Hartshorn as well as high profile designers including Tommy Hilfiger.

Christine McIndoe
VP, Communications Director

Christine McIndoe didn’t choose to become a star in the full-service advertising industry. Like Michael Corleone famously said, “They just kept sucking me back in, she says.” For more than 10 years Christine has been working on some amazing advertising campaigns for clients across the spectrum yet still has time for her passion, keeping pets with their families. That’s why she and Darren, along with some of their friends, started Companion Animal Advocates; Christine is currently the organization's Vice President, Co-Treasurer and Marketing Chair (as well as chief bottle washer). She’s an organization fanatic, so working with mostly men has been one of her greatest challenges. How one ends up wearing the socks he didn’t put on in the morning is a mystery only the Y chromosome will ever grasp.

Caryn Starr-Gates
Head Copywriter

Caryn has been writing copy for print and broadcast media longer than she cares to admit but she will tell you just how long if you ask her nicely.

As an advertising copywriter, Caryn was proud to have helped launch the first 24-hour cable news station - CNN - and worked on all facets of the Turner Broadcasting System account for several years. She also wrote ads and TV spots for national, regional and local accounts including Anheuser-Busch, Ralston-Purina, Pfizer, and ABC Television (daytime and prime time). Even while taking career detours into catering, the restaurant industry and owning her own gift basket business, Caryn continued to write sales and marketing materials, newsletter columns, articles and press releases for small business owners she worked for and met along the way (including herself of course).

More recently, Caryn has added public relations and website content to her list of copywriting projects, and has enjoyed helping myriad clients get noticed in the press and on the internet. Her editing and writing skills have been put to use on children's books and non-fiction works, and she is a contributing writer - and ghost writer - to several publications.

Abe Abrams
Consultant

Abe Abrams is a media relations consultant for The DSM Group who possesses more than 12 years of experience developing and executing communications strategies for a broad spectrum of businesses ranging from Fortune 500 firms, to mid-market players, to entrepreneurial startups. Primarily a financial and professional services expert who's placed clients in top tier business media such as CNBC, The Wall Street Journal and The New York Times, at The DSM Group Abe has proven quite adept at penetrating local and trade media for regional organizations such as Landscapers, Architects, Youth Orchestras and private High Schools. Abe Abrams is a media relations consultant for The DSM Group who possesses more than 12 years of experience developing and executing communications strategies for a broad spectrum of businesses ranging from Fortune 500 firms, to mid-market players, to entrepreneurial startups. Primarily a financial and professional services expert who's placed clients in top tier business media such as CNBC, The Wall Street Journal and The New York Times, at The DSM Group Abe has proven quite adept at penetrating local and trade media for regional organizations such as Landscapers, Architects, Youth Orchestras and private High Schools.

A graduate of The George Washington University’s Elliot School with a M.A. in International Affairs and The University of North Carolina with a B.A. in History, Abe possesses the passion and sickness that is college basketball fandom. He, therefore, has no memory of the months March and April, 2010.

Sara Keller
Marketing Coordinator

Sara is a recent graduate of Muhlenberg College where she studied Political Science and History. More than learning, Sara loved being involved. Whether it was leading the school as Student Body President, leading her sisters as president of her sorority, giving tours boasting about her college to prospective students, or helping a new student find their way on campus as a Student Advisor, she did not want to let college idly pass her by. When not assisting her peers, Sara could be found helping the community by participating in after school programs in inner city Allentown. Even though Sara was sad to leave her busy life behind, she is excited to be home again, fitting right back into the loud, loving family (aka neighbors) she left behind.