Bigger isn’t better,
better is better.

A full-service marketing, advertising and public relations agency based in Bergen County, NJ

We didn’t get to be one of the top award-winning agencies in NJ by being average. We grew our agency the right way, at the right pace over the last 8 years. The DSM Group is all about being exceptional. Our agency is filled with high-character individuals that share our values: Be a good person, work hard, work smart & work together. We think these things matter. If you do too, maybe we’d be a good fit for each other.


Leads from our website have increased over 900% in the last year. The DSM Group is all about results.

Josh Braen, General Manager: Braen Supply

Our website traffic has increased 10,000% over the previous 12 months. How many companies can say that?

Ralph Lauretta, Owner: Sal Lauretta For Men


We create high quality marketing campaigns that spread like wildfire. We use our enthusiasm and expertise to give your brand the image it deserves in order to be successful.

Our services range from inbound marketing, all the way to award-winning website design and everything in between.

The DSM Group creates marketing campaigns that give users an engaging, innovative and insightful experience.


Brand Development

Create a brand that puts you miles ahead of your competitors. We know they’ll love that.

Website Design

You only get one chance to make a first impression. We’ll make sure it’s a good one.

Content Marketing

Customers like information that’s helpful. We like writing that information.


Businesses live and breathe search engines rankings. We’ll make sure you flourish.

Inbound Marketing

Don’t just make noise, be different. Become a brand that people want to do business with.

Email Marketing

We convert your contacts into customers by sending emails people actually want to read.


With the use of our advertising team, you can expect to see results as big as Times Square.

Not only do we service Bergen County for media buying, but we are one of the few NJ-based agencies that do national media buying as well.

At The DSM Group, our advertising campaigns use insight and strategy to engage with and ultimately create partnerships with consumers.


Media Buying

Poor ad placement is like throwing money out the window. Stop wasting, spend wisely.


The people who say print advertising is dead just aren’t doing it right.


Lucky for you, we specialize in radio advertising. We’ll get your company heard.


Start with a great idea and make bold choices. Your customers are watching.

Direct Mail

Direct mail is one of the biggest benefactors of the full-service approach.

Outdoor Advertising

People spend most of their time outside the home, shouldn’t your advertising?

Public Relations

Want to take your marketing and advertising a step further? Add a dynamite public relations agency to the mix!

The DSM Group’s PR team gives our clients the attention they deserve through personalized guidance and campaigns designed around what you want.

Our team ensures that our clients flourish with exposure to local and national media coverage through a well-driven and impactful strategy.


Editorial Strategy

Your message matters. We’ll make sure yours is distinct.

Press Releases

One great press release is worth a thousand ads. Let us handle yours.

Public Relations Strategy

Credibility is key. We’ll design a plan to fit your needs.

Reputation Management

Bridge the gap between how you perceive yourself and how others perceive you.

Crisis Communications

The true test of effective PR comes when it hits the fan.

Message Development

If done right, messages can be a seriously influential tool.

Marketing Agency Case Studies

We’ve been busy!

We’re picky about who we work with and when we do choose to work with a company, we’re all in. See our award-winning work and learn how we helped address our clients’ biggest concerns.

Marketing Agency Case Studies

Featured Posts

Content Marketing Ideas: 2017 Edition

| Content Marketing, Featured | 5 Comments

We all know that you need to be creating great content in 2017. Everyone’s looking for the best list of content marketing ideas online that will actually drive traffic, leads…

Backpacks for Life Raises More Than $28k for Veterans

| Events, Featured | No Comments

Our veterans have already done so much for our country – now it’s time for us to serve them. Hosted by The DSM Group, Sal Lauretta for Men, Lunar Sports…

50+ Internship Interview Questions to Find Great Talent

| Agency Life, Featured, Interns | No Comments

You get hundreds of applications for that coveted internship opening at your company, but how can you fully assess those applicants? Resumes provide snapshots of their experiences and skills, but…