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How to Get a Marketing Internship

It’s my last day interning for DSM and time flew by. As I look back on my wonderful experience, there’s one overwhelming question. How the hell did I get my internship here? I mean, imagine a goofy 19-year-old kid whose…
August 14, 2014

How to Calculate Customer Lifetime Value (LTV)

Customer Lifetime Value (the amount of profit or revenue a customer generates in their lifetime or a fiscal period) is one of the most important things your company can calculate. But here's the problem: There is no one sure-fire way…
July 23, 2014

Google Forms vs. SurveyMonkey

In the final bout for the heavyweight championship of the world, we have SurveyMonkey vs Goooooogle Forms (crowd cheers). Let's get ready to rumbleeeeee...wait, what? Okay, so it may not be the heavyweight championship of the world, but if you're…
June 12, 2014

How Can Advertising Effectiveness Be Measured?

Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out. However, while there isn't a perfect…
June 11, 2014