The first 90 days in a new marketing leadership role are the highest-leverage period of the job. The decisions made...
Most agencies don’t fail because they lack capability. They fail because they received a brief that didn’t give them what...
Every marketing team has metrics they track. Impressions, clicks, open rates, follower growth, MQL volume — the dashboards fill up...
LinkedIn is the only social platform where your exact buyer — by title, company size, industry, and seniority — is...
A bad marketing hire is one of the most expensive mistakes a growing company can make — and one of...
Leadership skepticism about marketing is one of the most common frustrations senior marketing leaders face — and one of the...
Most CMOs who join a new company or inherit an underperforming program do the same thing: start building. New campaigns,...
SEO is the easiest channel to look busy in and the hardest to hold accountable. Rankings fluctuate. Attribution is messy....
The tension between marketing and sales is one of the oldest problems in B2B organizations. Marketing says they’re generating leads....
Top-of-funnel metrics are healthy. Bottom-of-funnel deals are closing. And yet the pipeline is flat, sales is complaining about lead quality,...
The standard marketing agency RFP evaluates capabilities: team bios, client lists, case studies, methodology frameworks, and pricing. All of those...
Most CMOs treat agency management as a procurement function: hire the right agency, set the right fee, and hold them...
Dan Enrico
Kalina Totzeva
