We’re put to the test by a brand that knows a thing or two about testing.

Before a product hits the market it goes through rigorous tests to prove it can do what it says it can. We know the feeling.

top Marketing Advertising PR Agency new jersey

THEIR
PROBLEM

The products testing industry has been under fire recently. Fly by night testing facilities who fudge numbers to push products to market endanger consumers like us. These bad apples represent an opportunity for the Consumer Products Testing Company.

OUR
SOLUTION

The Consumer Products Testing Company has an impeccable reputation as being a leader in honest, ethical and thorough testing practices. But a dated, unapproachable brand fails to engender the true nature of what it feels like to work with CPTC. It’s time for a brand refresh.

SCOPE
OF WORK

  • Brand Development
  • Logo Study
  • Web Design
  • Identity System
  • Signage
  • Print Advertising
  • Marketing Strategy
  • Content Marketing
  • Tradeshow Booth
  • Collatoral
  • Email Marketing

(RE)BUILDING THE BRAND

As a family owned and operated company, it was important to the Client that the brand update pay omage to the history and legacy that the company has built. The original logo has build a great deal of brand equity among the company’s test subjects audience. It was important that we create a clean, readily identifiable mark without losing the essence fo the original logo.

ORIGINAL BRAND IDENTITY

UPDATED BRAND IDENTITY

UPDATED BRAND IDENTITY EVOLUTION

BUILDING A UNIFIED BRAND

After creating the redesigned brand mark we focused our attention on the developing a new identity system and sales collateral.

A SITE DESIGNED TO SELL

The existing website was dated, not user-friendly and not built for content marketing or lead conversion. CPTC has two primary audiences. The first is B2B market is made up primarily of companies launching new products that need to be tested for product claims and regulatory compliance. The second, of course is the test subject audience. This is the B2C side of the business. The new site essentially needed to convert two very different audiences.

(THOUGHT)LEADING THE INDUSTRY

The Consumer Products Testing Company has long been an established voice in the testing and compliance industry but had done little to capitalize on the authority that decades of hard work had built. Through premium content and offers CPTC has been able to get into more inboxes than ever before.

THE STATS

0
%
NEW USERS FROM ORGANIC SEARCH INCREASE
0
%
NEW FORM SUBMISSIONS/PHONE CALLS INCREASE
$
0
+
DEALS CLOSED VIA ORGANIC SEARCH

A SITE DESIGN TO SELL

The existing website was dated, not user-friendly and not built for content marketing or lead conversion. CPTC has two primary audiences. The first is B2B market is made up primarily of companies launching new products that need to be tested for product claims and regulatory compliance. The second, of course is the test subject audience. This is the B2C side of the business. The new site essentially needed to convert two very different audiences.

(THOUGHT)LEADING THE INDUSTRY

The Consumer Products Testing Company has long been an established voice in the testing and compliance industry but had done little to capitalize on the authority that decades of hard work had built. Through premium content and offers CPTC has been able to get into more inboxes than ever before.

THE STATS

0
%
NEW USERS FROM ORGANIC SEARCH INCREASE
0
%
NEW FORM SUBMISSIONS/PHONE CALLS INCREASE
$
0
+
DEALS CLOSED VIA ORGANIC SEARCH

STANDING OUT IN THE CROWD(ED TRADESHOW)

Having a strong tradeshow presence is critical to building new B2B business and ensuring ongoing business with long-standing accounts. These shows are dominated by the booths of global cosmetics manufacturers. The Client’s existing tradeshow materials did little to draw attention to the booth. A versatile new booth design utilizes an innovative, vibrant, back-lit material that stands out in even the most crowded tradeshow floor.