We told a
They sell an experience. We’re so far past the vending machine as an acceptable snack counter alternative. Wake up & smell the corporate culture.
The original brand (which, if you’re a fan of Friends, looked a little like the Central Perk logo…) only spoke to the commodity of coffee. Corporate Essentials is so much more than that because, in today’s office, corporate culture starts at the coffee counter. Enter comprehensive marketing. Our apologies to the water cooler – your reign is over.
More than an icon
We focused initially on a full-scale re-branding project to bring them up to par with competitive companies in arguably the most aggressive marketplace in the world. Our focus was to give them a unique value proposition around fueling the workplace culture – a move that has proven quite successful. From there, we developed a new website utilizing the architecture of the inbound marketing methodology to drive qualified leads to new, engaging content.
Original Brand Identity
Updated Brand Identity
The New Look
Imagine this. It’s Monday, you’re at work again, drinking your subpar, stale cup of standard office coffee. You look out the window and see www.drinkcoffee.com on the top of a truck as it drives by. Exactly. We did that.
“DSM brought us so much more than just a simple marketing solution. They helped us to present our brand in a way that truly differentiated us from our competitors and gave Corporate Essentials a uniquely positioned identity.”
It’s a lofty goal to assume that you know what the culture could be at any given company. The website needed to demonstrate that, regardless of your company’s culture, the foundation is keeping people well-snacked and fueled by good coffee. The design elements and creative concepts needed to feature people doing exactly that. Sure DSM builds beautiful websites, but there’s a science to that beauty and that’s what we built for Corporate Essentials.
After building a new brand and offering unique content to their customers, Corporate Essentials has seen an increase in new website visitors from organic traffic as well as an increase in the number of website conversions.