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When delegating assignments and collaborating on projects with colleagues, oftentimes websites and certain blog posts serve as valuable resources. And when you’re managing so many projects at one time, simply sending these links out to your whole team can be a recipe for disaster. Emailing links and CC’ing your team doesn’t scale. Especially not for marketing agencies.

It’s difficult for even the most organized worker to keep track of every single link, and many marketers have begun looking beyond email and chat messages when sharing bookmarks with coworkers.

With these apps, websites and browser extensions, you’re now able to compile your list of bookmarks needed for various projects within the office, but also share those lists with your team. This allows for more communication within the office, and solves the dilemma of keeping all your colleagues organized and on the same page when it comes to important new concepts or strategies. Plus, when taking on new employees (a task that often takes a lot of trial and practice to perfect), being able to easily share important learning documents and sites will vastly improve the onboarding experience.

Teamgum

social bookmarking sites

If you’re looking for social bookmarking sites that double as a way to constantly be able to communicate with your colleagues, Teamgum might be for you. This site is available as a browser extension and a mobile app, and can provide you with a number of practical perks.

User capabilities include sharing and bookmarking any web link, liking and commenting on links, recommending links directly to specific team members and viewing which team members have opened and read the link you shared with the office.

Pros

  • Between the mobile app and a browser extension that supports Chrome, Safari, Firefox, Internet Explorer and Opera, workers will never have an excuse about not being able to access Teamgum.
  • You can form teams that include only the members you want in that specific group.
  • Communicate with other workers by directly recommending articles for them and commenting on their bookmarks.
  • Directly share links to your social media account.

Cons

  • The service is free for teams of five, but if you plan on having more than five members in your group, the fee is $5 per person per month, with unlimited shares.

Diigo

social bookmarking sites

As far as social bookmarking sites go, Diigo truly allows users to customize their bookmarks themselves. In addition to tagging bookmarked pages for future reference, members can directly highlight text on any web page and add sticky notes to the page to write notes and reminders. Not only does this mean that workers can take personal notes on articles, but you can also highlight any key points you want your team to focus on. Additionally, you can share your favorite sites within your private group of colleagues.

Pros

  • Highlighting and sticky note functions make research more organized and streamlined.
  • Companies can form groups with their coworkers in order to share bookmarks directly within the office.

Cons

  • While this site does offer a free plan, the services available are limited. Diigo pricing plans range from $5 to $59 per year, and plans determine social privilege, as well as the amount of allotted outliners, highlighters, images and groups that can be formed.

Herdmark

social bookmarking sites

As far as social bookmarking sites go, Herdmark provides users with the basic necessities. This browser add-on is free to sign up, and uses a common email domain to allow you to create private groups for the office.

Their website states that users can, “send bookmarks to a shared catalog with one click,” and once these links are bookmarked, they permanently stay within your team’s catalog. Of course, this is useful when referring back to links for research purposes…but this also means that once you idealize your employee onboarding process, all your important sites are stored forever in one space for future new hires.

Pros

  • The services are free.
  • You can invite your team to a private network for yourselves.
  • Bookmarks stay within your group permanently.

Cons

  • Because the groups are based on email domain, it limits the amount of people you can share your bookmarks with.

Listango

social bookmarking sites

With not as many features as some other social bookmarking sites, Listango is useful for those who want a low-maintenance site that covers all the basics. This free online bookmarking app saves your favorite web pages using a bookmarklet. Your saved pages can be organized into lists, which can either be set as public or private, and you can access your bookmarks from any device. Listango also allows you to share links directly using Facebook, Twitter or your email.

Pros

  • Free service.
  • Bookmarks can be accessed from any device, making your links conveniently accessible to workers.
  • Social network sharing directly from the site.

Cons

  • You can’t sign your office up as one team – employees would have to create individual accounts in order to access each other’s bookmarks.

Kippt

social bookmarking sites

This bookmarking service allows users to save links and articles to their individual collections, and these collections can be made either public or private. Additionally, you can create groups within your office for your various teams, and share relevant bookmarked sites solely with them.

Unlike some other social bookmarking sites, Kippt allows you to save resources like fonts and code libraries, as well as store images and interact with your team through these saved files, so each of your employees can get a lot of use out of this service.

Pros

  • You’re able to keep your team in one place and share bookmarks among only team members, but also create collections that are open to the public, and private for yourself.
  • Users can save other, more technical, resources besides web pages, and use those as a basis for collaboration among colleagues.

Cons

  • Because there are more features on this site, it may take a bit longer for workers to learn them and fully take advantage of everything there is to offer.

Inc

social bookmarking sites

Also produced by Kippt, Inc allows you to share links with your coworkers, and tag posts by topic in order to make them easily findable in the future. However, whereas Kippt’s technical details (like the ability to save code libraries) is unique, Inc seems to be geared more toward communication.

You can sign up either through Google apps or with your work email, then organize various groups for different teams of people within the office. Within groups (or to the entire office), users can share links, notes and files, and the Chrome extension allow you to upload designs and screenshots.

Pros

  • Offices can organize different groups to aid with communication for specific teams (for those times when you need to send bookmarks to your sales team without disrupting the marketing team).
  • Members have the option to subscribe to emails that send them daily summaries from the groups they’re a member of.

Cons

  • Inc’s free plan accommodates only three members – teams any larger than that will need to pay a monthly fee. There are four Inc pricing plans, ranging from $19 to $199 per month, and the pricing packages determine how many team members can participate, the amount of storage available and what type of customer service the office receives.

Dropmark

social bookmarking sites

Dropmark goes beyond just bookmark sharing – this site was created with you (and your office, and your clients) in mind. Users are able to organize their saved links in different collections, and then decide if it’s public, open to invited friends only or private.

You are also able to share work with your clients directly, as invited guests are not required to create an account. This allows your colleagues and clients to view specific links you want to share with them, and it allows you to collaborate on projects with them. Dropmark also provides other features to users, like the ability to create full-screen presentations and drag-and-drop capabilities with computer files.

Pros

  • Bookmarks can be organized in different lists (such as: marketing team, design team and employee onboarding process), with a specific privacy setting for each list.
  • Work can be shared directly with both coworkers and clients.
  • Browser extensions and add-ons allow for further capabilities, such as uploading screenshots.

Cons

  • The free Dropmark payment plan only allows for bookmarking, private collaboration and searching for files. If you want any of their other features, including commenting on links, annotations and unlimited collections, teams must pay a monthly fee.

PoolIt

social bookmarking sites

PoolIt provides a private forum to share materials with the people in your office – unlike some other sites,  where you can view pages saved by the general public (and they can see yours), PoolIt is set so you can only see the content that either you or a friend uploads or shares. Plus, within your account, you can form private groups for separate teams, allowing you to manage multiple projects without having to worry about them interfering with each other (think separate groups for interns, new employees, sales, marketing, etc.).

In addition to uploading bookmarks, this site also has a section for each link that allows you to comment and interact with others, creating a more collaborative environment for your team. PoolIt supports a variety of content types, including images, articles, videos, podcasts and presentations.

Pros

  • Free to use.
  • Private teams and groups keep your bookmarks solely within your own office.
  • Can separate bookmarks by topic or team.
  • Users can upload and save a variety of types of content, plus other members can comment on those links.

Cons

  • While PoolIt does cover all the basics, if you want any of the more advanced bells and whistles that some other sites have, you’ll have to explore other options – it all depends on how much you want to integrate the site within your workers’ daily lives.

ReadingPack

social bookmarking sites

In terms of social bookmarking sites, ReadingPack not only allows you to save pages and share them with your team, but it also provides you with an element of discovery. As you save pages, ReadingPack recommends other people for you to follow who share similar interests, so you can see what sites they’re bookmarking.

Plus, when you save pages, this site lists them in order of what’s most highly recommended so you can prioritize your reading list. Your employees can follow your account in order to view your reading list, allowing you to bookmark and share any articles you want your colleagues to see.

Pros

  • Browser extension available for Chrome, Firefox, Safari and Opera, and the mobile app is available for iPhone and Android.
  • ReadingPack recommends bookmarks for you based on your interests, allowing you to further your research with ease.

Cons

  • Can’t separate bookmarks to share with only specific teams, and the ReadingPack format is less collaborative than other sites.

When researching social bookmarking sites and choosing one for your marketing agency, you’ll have to be realistic in considering your company’s specific needs and how much time your team is willing to put in to learn the site’s features. From the very basics to an all-encompassing app, each service requires a different degree of involvement – it all comes down to how involved you want your office to be on the site.

Regardless of which site you choose, being able to share bookmarks across team members can drastically transform your office space, improving organization and bringing communication to a whole new level. So the next time you’re working on a project or onboarding new employees, you won’t have to worry about your researched links getting lost in your colleague’s overflowing email inbox.

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